# Rudy Abitbol — AI consultant for manufacturers and distributors

> AI that pays back for manufacturers and distributors. From order entry to inventory to sales, Rudy Abitbol finds the highest-ROI AI opportunities, trains the team and makes adoption stick. Hands-on, no slide decks. Montréal-based, working with companies in Canada and the US, in English and French.

Rudy Abitbol is an independent AI consultant with 18+ years of digital and commerce leadership, including four years as Director of Digital Channels at Lumen (Sonepar). He also founded Human After All (https://humanafterall.ca/), a separate ecommerce agency for Shopify Plus, Akeneo PIM and commerce builds. This site (rudyabitbol.com) covers his AI consulting, training and speaking.

Key facts:
- Focus: practical AI for manufacturers and distributors (also retailers): order entry, quotes, product data, inventory, pricing, fulfilment, sales enablement, AI visibility (GEO).
- Approach: start with the business problem, measure a baseline, build one working workflow with the team, then scale what pays back.
- Languages: English and French. Location: Montréal, Québec, Canada.
- Anthropic Academy certificates (Sept 2026): Building with the Claude API, Claude Code in Action, Introduction to Agent Skills, Introduction to Model Context Protocol.
- Credentials: Shopify Select Partner (via Human After All), Akeneo Product Experience Advisor, HubSpot certified, Master B2B Nexus Expert Advisor, former Forbes Agency Council member.
- Recent speaking topics: getting recommended by AI (GEO), getting AI past the pilot, where AI pays back first in operations, AI-ready product and customer data, and The B2B Commerce Operating System™.
- Upcoming talks (2026): The B2B Exchange by Master B2B at Shoptalk Fall (Nashville, Sep 28–Oct 1), B2B eCommerce World Americas (Indianapolis, Nov 2–3), B2B Online Atlanta (Nov 9–11).

## Services
- [AI Opportunity Workshop](https://rudyabitbol.com/ai-opportunity-workshop/): A half-day, hands-on AI workshop for manufacturing and distribution leadership teams: three ranked opportunities and one working demonstration.
- [AI Adoption Sprint](https://rudyabitbol.com/ai-adoption-sprint/): A focused AI adoption sprint for manufacturers and distributors: build one workflow with your team, train them and measure the pilot.
- [Fractional Head of AI](https://rudyabitbol.com/fractional-leadership/): Part-time, hands-on AI leadership for manufacturers and distributors: priorities, delivery, adoption and governance.
- [B2B Commerce AI](https://rudyabitbol.com/b2b-commerce-ai/): AI for B2B commerce: get your product data, search, quoting and reorder ready for AI-driven buying, measured against a baseline. For manufacturers and distributors.
- [GEO: get recommended by AI](https://rudyabitbol.com/geo/): GEO for manufacturers and distributors: see how ChatGPT, Perplexity and Google’s AI describe your company, fix the product data and pages they rely on, and measure the change every month.

## Solutions by industry
- [Where AI pays back first](https://rudyabitbol.com/solutions/): AI solutions for manufacturers, distributors and retailers: order entry, quoting, product data, inventory, pricing and more.
- [Manufacturers](https://rudyabitbol.com/solutions/manufacturers/): Practical AI for manufacturers: technical product information, quoting, order entry, inventory planning and team knowledge, built with your team.
- [Distributors](https://rudyabitbol.com/solutions/distributors/): Practical AI for distributors: supplier catalogs, quoting, order entry, customer follow-up, pricing, inventory and fulfilment.
- [Retailers](https://rudyabitbol.com/solutions/retailers/): Practical AI for retailers: product content, pricing and promotions, inventory and omnichannel fulfilment, with people in control.

## About
- [About Rudy Abitbol](https://rudyabitbol.com/about/): Rudy Abitbol, AI consultant for manufacturers and distributors. 18+ years in B2B, ex-Director of Digital Channels at Lumen (Sonepar). Founder, Human After All.
- [Speaking](https://rudyabitbol.com/speaking/): AI and B2B commerce keynote speaker: AI adoption, getting recommended by AI (GEO) and B2B commerce. NRF Europe, B2B Online, Master B2B, Brands2Buyers. In English and French.
- [Contact](https://rudyabitbol.com/contact/): Discuss AI workshops, adoption sprints, fractional AI leadership, AI visibility or speaking with Rudy Abitbol. Montréal, Canada and US. English and French.

## French
- [Version française](https://rudyabitbol.com/fr/): the full site in French (Québec).

## Optional
- [Full site text](https://rudyabitbol.com/llms-full.txt): all English pages as plain text.
- [Insights on Substack](https://b2becommerce.substack.com/): articles on B2B commerce and AI.
- [LinkedIn](https://www.linkedin.com/in/rudyabitbol/)