B2B eCommerce Expert, Speaker & Consultant

Learn More

B2B eCommerce Expert, Speaker & Consultant

Learn More

B2B eCommerce Expert, Speaker & Consultant

Learn More

Rudy Abitbol

Rudy Abitbol

I help manufacturers and distributors modernize their commerce operations through strategic clarity, connected systems, and frameworks that actually work.

No buzzwords. No theory. Just execution that drives measurable growth.

I help manufacturers and distributors modernize their commerce operations through strategic clarity, connected systems, and frameworks that actually work.

No buzzwords. No theory. Just execution that drives measurable growth.

Let's Work Together

Let's Work Together

Read My Insight

Read My Insight

Rudy Abitbol
Rudy Abitbol
Rudy Abitbol

What I Do

I bridge the gap between digital teams speaking in platforms and UX, and executives thinking in P&L and margins.

Glasmorph for Speaking at B2b ecommerc conference -- choose an object not a human
Glasmorph for Speaking at B2b ecommerc conference -- choose an object not a human
Glasmorph for Speaking at B2b ecommerc conference -- choose an object not a human

1

Speaking

Keynotes and workshops that turn digital complexity into clarity for B2B leaders.

Delivered at major industry events — focused on strategy, adoption, and measurable growth.

Keynotes, panels, and workshops that translate complexity into clarity for B2B leaders at major industry conferences.

Keynotes, panels, and workshops that translate complexity into clarity for B2B leaders at major industry conferences.

Illustrating 3D Glass Morph Consulting for B2B eCommerce
Illustrating 3D Glass Morph Consulting for B2B eCommerce
Illustrating 3D Glass Morph Consulting for B2B eCommerce

2

Consulting

Strategic guidance for manufacturers and distributors modernizing B2B commerce.

Specialized in Shopify Plus, Akeneo, ERP, and AI-driven frameworks for digital scale.

glass morph for b2b ecommerce playbook
glass morph for b2b ecommerce playbook
glass morph for b2b ecommerce playbook

3

B2B eCommerce Playbook

Actionable frameworks and insights for executives leading transformation.

Published monthly to 1,700+ subscribers — focused on adoption, enablement, and sustainable digital growth.

The B2B eCommerce Journey

From wondering about why you need a self-serve B2B website to promoting it online—I cover every stage of your journey

Onboarding

Implementing and training

Onboarding

Implementing and training

Onboarding

Implementing and training

Adoption

Customer success and optimization

Adoption

Customer success and optimization

Adoption

Customer success and optimization

Retaining

Driving customer engagement

Retaining

Driving customer engagement

Retaining

Driving customer engagement

Growing

Promoting the B2B website online

Growing

Promoting the B2B website online

Growing

Promoting the B2B website online

Marketing

Getting started with B2B eCommerce

Marketing

Getting started with B2B eCommerce

Marketing

Getting started with B2B eCommerce

Explore My Insights

Recognition & Credentials

Industry-recognized expertise in B2B eCommerce

Featured in Forbes

2018

Read Article

Quebec eCommerce Personality

2023

Quebec eCommerce Personality

2023

Quebec eCommerce Personality

2023

Master B2B Collective

Member

Master B2B Collective

Member

Master B2B Collective

Member

B2B eCommerce Association

Ambassador

B2B eCommerce Association

Ambassador

B2B eCommerce Association

Ambassador

Certifications

15+ years guiding B2B digital transformation

VP eCommerce & Marketing

AMG Medical Inc.

Shopify Plus Certified

Currently leading digital commerce and marketing strategy for a leading manufacturer and distributor of home healthcare and medical products.

July 2022 - Present

VP eCommerce & Marketing

AMG Medical Inc.

Shopify Plus Certified

Currently leading digital commerce and marketing strategy for a leading manufacturer and distributor of home healthcare and medical products.

July 2022 - Present

VP eCommerce & Marketing

AMG Medical Inc.

Shopify Plus Certified

Currently leading digital commerce and marketing strategy for a leading manufacturer and distributor of home healthcare and medical products.

July 2022 - Present

Director, eCommerce & Digital Strategy

Lumen (Sonepar)

Akeneo Certified

Led digital transformation for global electrical equipment distributor. Accomplished double-digit digital revenue growth, 4 years in a row.

Jan 2018 - July 2022

Director, eCommerce & Digital Strategy

Lumen (Sonepar)

Akeneo Certified

Led digital transformation for global electrical equipment distributor. Accomplished double-digit digital revenue growth, 4 years in a row.

Jan 2018 - July 2022

Director, eCommerce & Digital Strategy

Lumen (Sonepar)

Akeneo Certified

Led digital transformation for global electrical equipment distributor. Accomplished double-digit digital revenue growth, 4 years in a row.

Jan 2018 - July 2022

Partner, VP Marketing & Sales

Altima° (Accenture)

HubSpot Certifiied

Led large-scale eCommerce projects for enterprise clients across Canada, France, and the US at a pioneer agency since 1997.

Aug 2015 - Dec 2017

Partner, VP Marketing & Sales

Altima° (Accenture)

HubSpot Certifiied

Led large-scale eCommerce projects for enterprise clients across Canada, France, and the US at a pioneer agency since 1997.

Aug 2015 - Dec 2017

Partner, VP Marketing & Sales

Altima° (Accenture)

HubSpot Certifiied

Led large-scale eCommerce projects for enterprise clients across Canada, France, and the US at a pioneer agency since 1997.

Aug 2015 - Dec 2017

Monthly LinkedIn Newsletter

Join 1,000+ B2B commerce professionals receiving exclusive insights on digital transformation, AI integration, and strategic frameworks delivered monthly.

Subscribe on LinkedIn