About Rudy Abitbol

Background

With over 20 years of experience in B2B commerce and digital transformation, I've helped manufacturers and distributors across North America modernize their commerce operations.

My journey spans enterprise consulting, technology leadership, and hands-on implementation work. I've seen what works—and what doesn't—when it comes to B2B digital transformation.

Philosophy

I believe in practical execution over theoretical frameworks. B2B commerce transformation succeeds when you focus on connecting systems, aligning teams, and building sustainable capabilities—not chasing the latest trends.

Location

Based in Montreal, Quebec, Canada. Working with clients across North America.