The talk works because the work shipped first.
I keynote at the conferences where B2B commerce is actually argued about: data, AI and what’s really changing for manufacturers and distributors. No buzzwords, no borrowed slides. Just the operator’s view, from someone who’s run it in production.
On stage at B2B & retail conferences
I don’t speak in frameworks. I speak in roadmaps.
Audiences sit through enough vendor decks and theory. I bring 18+ years running B2B commerce from the inside: the budgets, the teams, the integrations, the organizational fights. Every example on stage is something I shipped, not a case study I read.
Operators, marketers and IT leaders all leave with the same thing: clarity they can act on Monday morning. The thinking continues off stage with La Minute B2B by Rudy, my recurring segment on Le Café de l’E-Commerce.
18+ years
Running B2B commerce in production, not consulting from a deck.
EN · FR
Bilingual keynotes, panels and workshops across North America and Europe.
Forbes · Master B2B
Former Forbes Agency Council member. Master B2B Nexus Expert Advisor.
Clarity
Monday-morning actionable, not slide-deck inspirational.
Keynotes & workshops for the people who deliver.
A few recent talks. Every session is built for the room: keynote, panel or workshop, pitched to your audience’s familiarity with AI.
The B2B Commerce Operating System™.
How leading manufacturers and distributors scale self-serve revenue using a structured maturity model, from data layer to durable growth.
Getting recommended by AI.
Buyers now ask ChatGPT, Perplexity and Google’s AI who to buy from. What those answers rely on, and the concrete actions that put your company on the shortlist.
Getting AI past the pilot.
Buying AI is easy. Getting it used is not. Why so many pilots stall after the demo, and what makes them stick: real work, explicit checks, training and a clear owner.
Where AI pays back first.
Order entry, quoting and inventory: how manufacturers and distributors find the fastest return, rank the opportunities and measure the change against how the work is done today.
AI needs to know your business.
Product, customer and order information decide what AI can do for you. How to get it ready without fixing everything first, and keep your experts’ know-how with the team.
The future of B2B buying.
How buyer expectations are shifting, from product search to self-serve quoting, and what your commerce stack must do to meet them: engagement, retention and long-term account value.
Where I’ve been talking.
Upcoming and recent appearances. Every date, city and session title is the verified version.
- Sep 28 – Oct 1, 2026The B2B Exchange by Master B2B at Shoptalk FallSpeakerNashvilleUpcoming
- Nov 2–3, 2026B2B eCommerce World AmericasSpeaker · B2B eCommerce AssociationIndianapolisUpcoming
- Nov 9–11, 2026B2B Online AtlantaSpeakerAtlantaUpcoming
- 2026Brands2BuyersGEO and AEO for B2BParisPast
- 2026B2B OnlineThree sessions: solo + panelsChicagoPast
- 2026AI NightPanel: AI in B2B commerceMontréalPast
- 2026Master B2B SummitThe B2B Commerce Operating SystemOnlinePast
- 2025NRF Big Show EuropeSpeaker, eCommerce trackParisPast
- 2025B2B ConnectSpeaker, manufacturer panelSan DiegoPast
The room actually engaged.
From organizers and hosts who’ve shared a stage with me.
“Had Rudy on my THE ECOMMERCE EDGE Podcast recently. He was an amazingly knowledgeable guest that dropped some real gems for my listeners. I have also worked with him at several B2B Online Conferences and he never fails to impress. Thanks for all you do for the industry Rudy!”Jason GreenwoodHost, The eCommerce Edge Podcast
“Rudy was highly appreciated as host of RDVeCommerce!”Jocelyn DorionFounder & GM, RDVeCOMMERCE
“Honestly, one of my favorite people to bring to the stage. You always have terrific ideas and insights. Really a true leader in the space. Keep up the great work with the blog!”Ryan KulpB2B Online, Chicago & Atlanta
Grounded, sharp, anchored in how B2B really works.
Available for keynotes, panels, workshops, fireside chats and podcast interviews, in English and French. Strategic clarity, dry humour and brutally honest insight from years of doing the work. Non-technical where it needs to be, technical where it counts.
Book me to speak →Conferences across North America and Europe.
A working roster, not a vanity wall. Also: B2B Online West · B2B Online Connect · B2B Commerce Excellence Forum.
B2B Online Atlanta
B2B Connect
B2B Online Chicago
Master B2B
RDV eCommerce
La Semaine des entrepreneurs
MTL eCommerce
NRF Big Show Europe
Brands2Buyers
Where I keep talking.
My latest interview, a recurring segment, plus selected appearances. Each links out to the episode.
6 actions to get AI to recommend you on B2B & Go.
A conversation with host Simon Deschênes on Aux B2B: how buyers now ask ChatGPT, Perplexity and Google’s AI who to buy from, and the six concrete actions that get your company into the answer.
Watch / listen ↗
La Minute B2B by Rudy on Le Café de l’E-Commerce.
My recurring segment where I break down what’s actually moving in B2B commerce, and what operators should do about it. Not headlines: field intelligence, fresh off the conference floor and the client work.
Why so many B2B e-commerce and AI projects stall despite the investment (technical debt, internal silos, catalogs no one can manage), and how B2C expectations are reshaping professional buying, from product search to self-serve quoting.
- The eCommerce EdgeHost Jason Greenwood, on shipping B2B stacks vs. selling them as concepts.Listen ↗
- The Hard Truth About B2B eCommerceOn where transformations actually fail, and the operator’s playbook for what to do instead.Listen ↗
- Earley AI PodcastAI agents and the new shape of B2B discovery: Generative Engine Optimization for catalogs.Listen ↗
- Paye Ta TournéeA conversation about B2B commerce and the realities of digital transformation.Listen ↗
- NRF Big Show Europe coverageBackstage interviews and panel recap: the European B2B commerce read.Watch ↗
- Forbes Agency CouncilContributor essays on B2B commerce, AI and product data.Read ↗
For organizers.
Share your event date, location, audience and format. I’ll tell you straight whether I’m the right fit. Download a short speaker bio ↓
Keynotes
Panels & moderation
Workshops
Fireside chats
Podcast interviews
English
French
C-suite executives
Digital & eCommerce leaders
IT directors
Manufacturers & distributors
Montréal · Miami · Paris
Europe & North America, bilingual stages
Bring me to your stage.
Tell me about your event and your audience, and I’ll tell you straight whether I’m the right fit.
