AI that pays back for manufacturers and distributors.
From order entry to inventory to sales, I find your highest-ROI AI opportunities, train your team and make them stick. Hands-on: no slide decks, working AI in your team’s hands.
Experience behind the work.
Clients & leadership experience
Credentials & industry involvement.
Building with the Claude API, Claude Code in Action, Introduction to Agent Skills, Introduction to Model Context Protocol
Select Partner, Human After All
Product Experience Advisor
Certified, HubSpot Academy
Nexus Expert Advisor
Agency Council, former memberBuying AI is easy. Getting it used is not.
Everyone has a login. Few teams have a workflow that changed. It’s rarely the technology. It’s where you start and who builds it with you.
Orders still get retyped.
Your best people copy PDFs into the ERP instead of serving customers.
Quotes wait on one person.
The answer lives in someone’s head, spread across files, terms and price lists.
The pilot worked. Then it stalled.
A good demo with no owner, no review step and no training never reaches Monday morning.
Nobody can say if it pays back.
No baseline, no measure. Six months later, you still can’t tell what changed.
Don’t buy “AI”. Solve a problem.
Choose a task your team knows well. Agree on what better looks like. Build a solution around the people and information already in your business.
Stop entering the same order twice.
Emails and PDFs become a reviewable order draft, exceptions flagged.
We measure: Minutes per order
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Give your reps a head start.
Product, account terms and pricing in one quote draft.
We measure: Quote turnaround
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Turn scattered files into product data.
Supplier files become structured EN/FR records, gaps flagged.
We measure: Record completeness
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Get recommended by AI.
See how ChatGPT and Perplexity describe you, then fix it.
We measure: Share of voice
Explore →The opportunity goes beyond the inbox: inventory and planning, pricing and margin, customer follow-up and team knowledge. See all solutions →
AI prepares. Your team decides.
A tool nobody uses changes nothing. I work with the people doing the job, using their examples, testing the awkward cases and practising the new workflow together.
Build with real work.
Start with a bounded task and representative information.
Make the checks explicit.
Show sources, flag uncertainty and agree who approves.
Leave the team capable.
Training, a named owner and a workflow people understand.
Start with one problem. Build from there.
Three ways to work together. Each one leaves something working, not a report.
AI Opportunity Workshop
Leadership and the people closest to the work, in one room. Rank three opportunities and build one working demonstration together.
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AI Adoption Sprint
Turn one opportunity into a bounded pilot. Prepare the information, build alongside your team and measure against today.
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Fractional Head of AI
Keep priorities, people and delivery connected with ongoing, hands-on guidance on what to improve, scale or stop.
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I’ve been on your side of the table.
18+ years leading teams and delivering digital change. Director of Digital Channels at Lumen / Sonepar. Founder of Human After All. Consulting experience with BDC and established manufacturers, distributors and brands.
I bring that experience into the room and stay involved in the work.
On stage. In the work. In your corner.
Invite Rudy to speak →- NRF Retail’s Big Show EuropeParis
- B2B OnlineChicago
- Master B2B MindShare SummitChicago
- Brands2BuyersParis
- RDV eCommerceMontréal
What’s the task your team is tired of doing?
Start there. We’ll look at the work, the information behind it and what a better version could look like.
Looking for an ecommerce partner?
Human After All is my agency for Shopify Plus, Akeneo PIM, integrations and commerce builds.