I help manufacturers and distributors win in the AI-driven B2B economy.

18+ years rebuilding commerce stacks for Goodyear, Lumen (part of Sonepar), Tapestry, and Husky Boutique. Strategy, Shopify Plus, Akeneo PIM, ERP integration, and AI visibility for the agentic-commerce layer.

Speaking next: Brands2Buyers Paris · June 2026. B2B commerce · AI strategy · Montréal · 18+ years operator.

Notable work — operator background, agency reach

Four mandates in four roles. Each one rebuilt a B2B stack from the data layer up — not from the storefront down.

  • Lumen (part of Sonepar), 2019–2024 — Director, Digital Channels. Four years of double-digit growth. $8M digital budget. Team of 8. Launched mobile ordering, ERP / EDI / PunchOut connectors, and made digital the default ordering channel for B2B buyers across Canada. Shopify Plus B2B, Akeneo PIM, $15B+ supported.
  • Goodyear North America, 2024–2025 — Akeneo PIM Lead via Publicis Sapient. Enterprise PIM for a tire-industry giant. Product data governance at the scale of North America. Data model, syndication, and the integration spine that lets a Fortune 500 catalog finally behave like one.
  • Husky Boutique, 2025–2026 — Strategy + Implementation. Shopify Plus B2B with ServiceCentre ERP integration. Wholesale, distributor reseller, retail, employee — four buyer segments, one storefront. Co-presented at RDV eCommerce Montréal with François Drainville.
  • VP seat, 2022–2025 — full P&L responsibility. Double-digit-plus B2B growth. Three-year mandate, the result that's hardest to fake — repeat orders.
  • Tapestry, 2023 — Digital maturity assessment. Group-wide assessment of the digital operating model — what to keep, what to retire, what to build. Plus Atelier du Chef, Cobra Anchors.

The B2B Commerce Operating System™

The framework I've used to ship commerce stacks for 18 years. Five pillars of maturity across the full lifecycle — from first onboarding to durable growth. Four enablers underneath that make the pillars actually work.

  • Pillar 01 — Onboarding. Get the right buyers, with the right access, on day one. Net terms, credit limits, sales-rep assignments mapped to real accounts.
  • Pillar 02 — Implementation. Build the stack so phase two doesn't have to bail it out. Data layer first, storefront second.
  • Pillar 03 — Adoption. Move sales reps and accounts onto the channel. Dashboards that show who's active, who's silent, who needs a nudge.
  • Pillar 04 — Retention. Reorder flows, account-level visibility, churn-prevention plays. The 25-minute reorder becomes a 3-minute reorder.
  • Pillar 05 — Growth. Marketplace, regional expansion, AI-driven assortment — built on a base that won't collapse under volume.

Underneath, four enablers: Data & AI orchestration · PIM · ERP integration · Analytics & BI. I don't speak buzzwords — I speak roadmaps.

Is AI telling your B2B buyers about you?

The AI Visibility Check asks Claude, ChatGPT, and Gemini four real buyer questions about your company — verbatim, with citations. You get a scored report across Discovery, Brand Accuracy, Competitive Position, and Recommendation. Plus a prioritized fix list a marketing manager can hand to a CTO. Run the check · free.

Speaking · 2025–2026 — roadmaps, not buzzwords

Keynotes, panels, workshops, fireside chats, podcasts. English & French. Always operator-grade — the talk works because the work shipped first.

  • June 2026 · Brands2Buyers Paris — Speaker — GEO and AEO for B2B — the new shortlist. (Paris, FR)
  • May 2026 · B2B Online Chicago — 3 sessions: solo · panellist · moderator. (Chicago, US)
  • April 2026 · AI Night — La Semaine des entrepreneurs — Panel · AI in B2B commerce. (Montréal, CA)
  • March 2026 · Master B2B MindShare Summit — Speaker — Operator's playbook for AI-driven B2B. (Chicago, US)
  • 2025 · NRF Retail's Big Show Europe — Speaker — The B2B Commerce Operating System. (Paris, FR)
  • 2025 · B2B Connect — Speaker — Where data becomes a competitive advantage. (San Diego, US)

15+ stages in 24 months · EN & FR · keynotes, panels, workshops, fireside, podcasts.

Testimonial

"Rudy a transformé notre approche du commerce B2B. Sa compréhension à la fois technique et stratégique du Shopify Plus, combinée à son intégration ERP, nous a permis de lancer une plateforme qui sert quatre segments d'acheteurs distincts sans compromis."

English: "Rudy transformed how we think about B2B commerce. His technical and strategic command of Shopify Plus, combined with his ERP integration, let us launch a platform that serves four distinct buyer segments without compromise."

— François Drainville, Husky Boutique · Co-presented at RDV eCommerce Montréal 2026.

4.7 / 5 on Clutch · 100+ projects delivered.

The Wholesale Playbook — strategic frameworks, weekly

Practitioner-grade essays for B2B commerce leaders. No fluff, no vendor pitches — the parts of the playbook I'd give a CTO over coffee. Subscribe on Substack.

Let's see where your stack actually stands.

Run the AI Visibility Check if you want a 90-second diagnostic. Book a conversation if you want a 30-minute conversation. Either way, no pitch deck — just the operator on the other side of the table.

LinkedIn linkedin.com/in/rudyabitbol · Based in Montréal · available worldwide.