Rudy Abitbol — B2B eCommerce Expert, Speaker & Consultant

I help manufacturers and distributors modernize their commerce operations through strategic clarity, connected systems, and frameworks that actually work. 18+ years of B2B operations experience including 4 years as Director of Digital Channels at Lumen (Sonepar Group), Quebec's largest electrical distributor.

What I Do

  • Speaking Engagements — Keynotes at B2B Online (Chicago, Atlanta), NRF Retail's Big Show Europe (Paris), MasterB2B Nexus, RDV eCommerce, and industry conferences on digital transformation, AI-powered commerce, and B2B strategy.
  • Strategic Consulting — Shopify Plus B2B implementation, Akeneo PIM, ERP integration (SAP, NetSuite, Microsoft Dynamics), platform selection, and digital transformation roadmaps.
  • Fractional Leadership — Part-time commerce leadership for mid-market manufacturers and distributors who need senior expertise without full-time overhead.

Notable Work

  • Goodyear — Enterprise Akeneo PIM implementation across North America
  • Lumen (Sonepar) — 4 consecutive years of double-digit online sales growth
  • Husky Boutique — $855K B2B revenue on Shopify Plus with 4 buyer segments

Credentials

MasterB2B Nexus Executive Advisor. Forbes Agency Council Member. Shopify Plus Partner. Akeneo Certified. Founder of Human After All, a B2B eCommerce agency in Montreal. Publisher of The Wholesale Playbook on Substack (1,700+ subscribers).

Book a Conversation

Book a conversation to discuss your B2B commerce transformation.