I help manufacturers and distributors win in the AI-driven B2B economy.

What B2B commerce work has Rudy Abitbol delivered?

Rudy Abitbol has delivered B2B commerce mandates for Goodyear, Lumen (part of Sonepar), Tapestry, and Husky Boutique — each one rebuilding the stack from the data layer up, not from the storefront down.

• Lumen (part of Sonepar), 2019–2024 — Director, Digital Channels. Four years of double-digit growth, an $8M digital budget, a team of 8. Launched mobile ordering and ERP / EDI / PunchOut connectors, and made digital the default ordering channel for B2B buyers across Canada.
• Goodyear North America, 2024–2025 — Akeneo PIM Lead via Publicis Sapient. Enterprise product data governance at North American scale — data model, syndication, and the integration spine behind a Fortune 500 catalog.
• Husky Boutique, 2025–2026 — Strategy + implementation. Shopify Plus B2B with ServiceCentre ERP integration: four buyer segments, one storefront.
• VP seat, 2022–2025 — full P&L responsibility. Double-digit-plus B2B growth across a three-year mandate.
• Tapestry, 2023 — digital maturity assessment across the group, plus Atelier du Chef and Cobra Anchors.

What is the B2B Commerce Operating System™?

The B2B Commerce Operating System™ is the framework Rudy Abitbol has used to ship commerce stacks for 18 years: five pillars of maturity covering the full lifecycle, from first onboarding to durable growth.

• Pillar 01 — Onboarding. The right buyers, with the right access, on day one — net terms, credit limits, sales-rep assignments mapped to real accounts.
• Pillar 02 — Implementation. Data layer first, storefront second — so phase two doesn't have to bail it out.
• Pillar 03 — Adoption. Sales reps and accounts moved onto the channel, with dashboards showing who's active and who needs a nudge.
• Pillar 04 — Retention. Reorder flows and account-level visibility — the 25-minute reorder becomes a 3-minute reorder.
• Pillar 05 — Growth. Marketplace, regional expansion, AI-driven assortment, on a base that won't collapse under volume.

Four enablers underneath make the pillars work: Data & AI orchestration · PIM · ERP integration · Analytics & BI. No buzzwords — roadmaps.

Is AI telling your B2B buyers about you?

Often it isn't — and the free AI Visibility Check measures exactly that in about 90 seconds. It asks Claude, ChatGPT, and Gemini four real buyer questions about your company, verbatim, with citations: what you do, whether you fit the category, who your competitors are, and whether the AI would recommend you.

You get a scored report across four dimensions — Discovery (does the AI know you exist), Brand Accuracy (does it describe you correctly), Competitive Position (do you appear when it lists competitors), and Recommendation (does it name you when a buyer asks who to buy from) — plus a prioritized fix list a marketing manager can hand to a CTO. These are the questions B2B buyers already type into ChatGPT before they ever contact you — for manufacturers and distributors, that answer is the new shortlist. Run the check · free.

Where is Rudy Abitbol speaking in 2025–2026?

In 2025–2026, Rudy Abitbol is speaking at Brands2Buyers Paris, B2B Online Chicago, Master B2B MindShare Summit, NRF Retail's Big Show Europe, and B2B Connect — keynotes, panels, workshops, fireside chats, and podcasts, in English and French. Always operator-grade: the talk works because the work shipped first.

• June 2026 · Brands2Buyers Paris — Speaker — GEO and AEO for B2B — the new shortlist. (Paris, FR)
• May 2026 · B2B Online Chicago — 3 sessions: solo · panellist · moderator. (Chicago, US)
• April 2026 · AI Night — La Semaine des entrepreneurs — Panel · AI in B2B commerce. (Montréal, CA)
• March 2026 · Master B2B MindShare Summit — Speaker — Operator's playbook for AI-driven B2B. (Chicago, US)
• 2025 · NRF Retail's Big Show Europe — Speaker — The B2B Commerce Operating System. (Paris, FR)
• 2025 · B2B Connect — Speaker — Where data becomes a competitive advantage. (San Diego, US)

15+ stages in 24 months, in English and French.

What do clients say about working with Rudy Abitbol?

Client feedback keeps returning to the same theme: strategic and technical command in the same operator. François Drainville of Husky Boutique — whose Shopify Plus B2B platform, integrated with the ServiceCentre ERP, serves four buyer segments from one storefront — put it this way after co-presenting the project at RDV eCommerce Montréal 2026:

"Rudy a transformé notre approche du commerce B2B. Sa compréhension à la fois technique et stratégique du Shopify Plus, combinée à son intégration ERP, nous a permis de lancer une plateforme qui sert quatre segments d'acheteurs distincts sans compromis."

English: "Rudy transformed how we think about B2B commerce. His technical and strategic command of Shopify Plus, combined with his ERP integration, let us launch a platform that serves four distinct buyer segments without compromise."

Across engagements, Rudy Abitbol holds a 4.7 / 5 rating on Clutch, with 100+ projects delivered.

What is The Wholesale Playbook?

The Wholesale Playbook is Rudy Abitbol's weekly publication on Substack, read by more than 1,700 subscribers — VPs of eCommerce, IT directors, and founders of mid-market manufacturers and distributors across North America and Europe. It draws on the same frameworks he uses with clients, including the B2B Commerce Operating System™.

The essays are practitioner-grade: native B2B mechanics, ERP integration, the AI shift in commerce, and the business read on commerce platforms. No fluff, no vendor pitches — the parts of the playbook Rudy would give a CTO over coffee.

It is also the fastest way to evaluate how he thinks before ever booking a call. If you are weighing Shopify Plus B2B, an Akeneo PIM rollout, or an ERP integration, the archive covers the decisions those projects force — in the same operator language he brings to client work. Subscribe on Substack.

Let's see where your stack actually stands.

Two ways to start, depending on the time you have. The AI Visibility Check is a free 90-second diagnostic showing what Claude, ChatGPT, and Gemini tell B2B buyers about your company today. A 30-minute conversation goes deeper: your stack, your data, your operating model, and which engagement shape fits.

Those shapes are the same three offered on every mandate: strategic advisory for executives who need clarity before committing, fractional leadership when the business needs a VP-level operator embedded in the team, and implementation through Human After All, the consultancy Rudy Abitbol founded in 2018.

Either way, no pitch deck — just an operator on the other side of the table who has owned the P&L, the team, and the platform decisions. Based in Montréal, working in English and French, available worldwide. LinkedIn: linkedin.com/in/rudyabitbol.