Easy to buy from. Even when AI does the buying.
AI is changing how B2B customers search, quote and reorder. They describe what they need in their own words, expect a price now and increasingly let software place the repeat order. I get your product data and commerce experience ready for that, one measured step at a time.
Buyers changed how they buy. Most catalogs didn’t.
Your customers already use AI at work. They expect to search, get a price and reorder the way they ask an assistant a question. Where your commerce can’t keep up, they call, wait or go elsewhere.
Search misses their words.
Buyers type what the part does, or a competitor’s number. Your catalog only knows your SKU.
Quotes wait on a person.
Product, account pricing and stock sit in three systems. The customer waits while a rep pulls them together.
Reorders still come by phone.
The same order, every month, by email or phone, because the portal doesn’t show their pricing and terms.
Agents can’t read your terms.
A buying agent needs price, availability and lead time as data. Yours sit in PDFs and in a rep’s head.
Data first. Then the experience.
Every AI feature in commerce, from search to buying agents, reads the same product and account data. I start there, then fix the step where your buyers wait longest.
- A catalog ready for AI.The attributes, units and relationships in your PIM that AI search and buying agents depend on.
- AI-assisted search and quoting.Buyers find the right part in their own words. Reps start from a draft quote, not a blank page.
- Self-serve reorder.Repeat orders without a phone call, with account pricing and terms intact.
- Ready for agentic buying.Prices, availability and terms structured so a buying agent can use them, and a clear policy on which agents you let in.
Also: making sure AI assistants recommend you in the first place. GEO →
Baseline first. Then the change.
Commerce AI is easy to demo and hard to prove. We measure how buying works today, change one thing at a time and report against that baseline.
Baseline
How long a quote takes, how often search ends in an order, how much comes in self-serve and how many orders need fixing.
Build
One improvement at a time, with your sales, service and product teams. When a platform build is needed, on Shopify Plus or Akeneo, Human After All can take it on.
Re-measure
The same measures after launch, so you know what to expand and what to stop.
Quote turnaroundFrom request to a quote the customer can accept.
Search to orderHow often a product search ends in an order, not a phone call.
Self-serve shareThe share of repeat orders placed without a rep.
Order errorsOrders that need a correction, a credit or a call back.Questions about commerce AI.
Do we need a new commerce platform?
No. We start with what you have: your ERP, PIM, customer portal or site. If a new build is worth it, it’s scoped separately.
What is agentic buying?
Software agents that search, compare and sometimes order on a buyer’s behalf. They need prices, availability and terms as structured data, and you need clear rules on what they are allowed to do.
Where do you usually start?
With the step where buyers wait longest, often quoting or reorder, and the product data it depends on.
Does this replace our sales reps?
No. Reps start from a draft instead of a blank page and spend their time where judgment matters. They still decide what goes to the customer.
Where do your buyers wait the longest?
Tell me how your customers search, quote and reorder today. We’ll find the step worth fixing first.
