Operator. Builder. AI consultant.
I help manufacturers and distributors put AI to work, with the people who do the work every day.
18+ years in leadership and consulting. Founder of Human After All. Speaker at B2B conferences across North America and Europe.
Experience behind the work.
Clients & leadership experience
Credentials & industry involvement.
Building with the Claude API, Claude Code in Action, Introduction to Agent Skills, Introduction to Model Context Protocol
Select Partner, Human After All
Product Experience Advisor
Certified, HubSpot Academy
Nexus Expert Advisor
Agency Council, former memberI know the work behind the change.
I’ve led digital channels, managed teams and budgets, and worked through the decisions that connect commercial ambitions to systems people can actually use.
At Lumen, part of Sonepar, I served as Director of Digital Channels from 2018 to 2022: an $8M digital budget, a team of eight, mobile ordering and connected B2B systems.
That experience shapes how I approach AI. An impressive demonstration is a beginning. The real work is fitting it into the business, helping people use it confidently and checking whether it improves the task.
Business judgment. Hands-on delivery.
I work directly with leadership and their teams, from the first opportunity through building, training and adoption.
Find value. Build the practice.
Workshops, adoption sprints and fractional AI leadership for manufacturers and distributors.
Explore the workshop →Ideas tested on stage.
Keynotes and panels at B2B conferences across North America and Europe, plus La Minute B2B and The Wholesale Playbook.
See speaking →Context across complex businesses.
Consulting with BDC, product data work for Goodyear and a digital maturity assessment for Tapestry.
See selected experience →A useful first result. A team that can keep going.
I stay close to the work, from the first conversation through building, training and handover. We start small enough to learn, with a clear owner and a way to judge whether the change is worth keeping.
Bring the task into the room.
We walk through a real example with the people who do the job. What gets copied, checked or chased?
Make the idea tangible.
We prepare the information and build a bounded pilot. Your team tests real work and awkward exceptions.
Practise the new way of working.
Training on the tasks people own. We agree who checks the output and who keeps the information current.
Measure before expanding.
We compare time, quality and actual use with the baseline, including running cost. Then improve, expand or stop.
AI needs to know your business.
A useful AI solution needs to know what you sell, who you serve and what happens in your business. We prepare only what the first solution needs. You don’t need to rebuild the entire business to begin.
Product information
What you sell.Codes, attributes and specifications; categories, units and approved content; relationships between products.
Customer information
Who you serve.Accounts, contacts and locations; agreements, terms and permissions; service context.
Transactional information
What actually happens.Quotes, orders, invoices and returns; prices, costs and inventory movements; demand and delivery history.
Ideas worth putting to work.
I bring an operator’s perspective to the conversations shaping AI and B2B commerce, from conference stages to podcasts and the work I share every week.
Let’s work on what comes next.
Based in Montréal, working with businesses in Canada and the US. Advisory, workshops and team training in English or French.
Looking for an ecommerce partner?
Human After All is my agency for Shopify Plus, Akeneo PIM, integrations and commerce builds.