Before you rebuild anything, find the real problem.

The most expensive mistake in B2B commerce isn't building the wrong feature — it's building the right solution to the wrong problem. The Commerce Operating Audit is a structured, operator-led read of your entire commerce operation: where you actually stand, what's quietly costing you, and what to do in what order.

Duration: 4–6 weeks · Scope: Fixed · Delivered by: One operator · Ownership: Findings you own.

Who it's for

Your numbers are telling a story you can't quite read — traffic's fine, revenue isn't.
You're about to spend serious money on a replatform or PIM and want a second, unbiased read first.
Vendors keep pitching solutions, but no one's named the actual problem.
AI search is starting to matter and you don't know whether you're visible or invisible.
You've inherited a stack you didn't build and need to know what's worth keeping.

What it examines — six dimensions

Vision & strategy — What you're actually trying to win, and whether the operation is built for it.
The numbers — The metrics that matter — and the vanity ones hiding the truth.
The stack — Platform, integrations, and where the architecture is fighting you.
The data — Product information health: accuracy, governance, completeness, AI-readiness.
The organization — Adoption, ownership, and the change-management gaps where most initiatives quietly die.
The constraints — Budget, timeline, team, and political reality, so the roadmap is one you can actually execute.

How it works — four steps, four to six weeks

Discovery — Two weeks of structured interviews, data review, and stack walk-through.
Analysis — Operator-led synthesis. No template decks — we name what's actually happening.
Findings — A working session to pressure-test conclusions before they go to your board.
Roadmap — Prioritized sequence with owner, dependency, and the cost of doing nothing.

Let's talk

No pitch deck. Just a conversation. Book a conversation. When it's time to build, I deliver through Human After All.