Before you rebuild anything, find the real problem.

The most expensive mistake in B2B commerce isn't building the wrong feature — it's building the right solution to the wrong problem. The Commerce Operating Audit is a structured, operator-led read of your entire commerce operation: where you actually stand, what's quietly costing you, and what to do in what order.

Duration: 4–6 weeks · Scope: Fixed · Delivered by: One operator · Ownership: Findings you own.

The Commerce Operating Audit is a fixed-scope, 4–6 week diagnostic that reads your entire B2B commerce operation across six dimensions and hands you findings you own. Rather than ship a feature or a platform, it names the actual problem first — because the costliest mistake in B2B commerce is building the right solution to the wrong one. One operator examines vision and strategy, the numbers (the metrics that matter versus the vanity ones), the stack, the data (product-information health and AI-readiness), the organization (adoption and change-management gaps), and the real constraints of budget, timeline, team, and politics. It runs in four steps — Discovery, Analysis, Findings, and a prioritized Roadmap with owners, dependencies, and the cost of doing nothing. It's built for leaders whose revenue doesn't match their traffic, who are about to spend on a replatform or PIM, or who've inherited a stack they didn't build.

Who is the Commerce Operating Audit for?

The Commerce Operating Audit is for B2B commerce leaders who suspect something is wrong but can't yet name it, and who would rather diagnose the real problem than guess at an expensive fix. It fits when traffic is healthy but revenue isn't, so the numbers are telling a story you can't quite read. It fits when you're about to commit serious budget to a replatform or PIM and want a second, unbiased read before the cheque clears. It fits when vendors keep pitching solutions yet no one has named the actual problem, when AI search is starting to matter and you don't know whether you're visible or invisible to it, or when you've inherited a stack you didn't build and need to know what's worth keeping. In each case the audit names the problem before anything gets built — because the costliest mistake in B2B commerce is building the right solution to the wrong one.

  • Your numbers are telling a story you can't quite read — traffic's fine, revenue isn't.
  • You're about to spend serious money on a replatform or PIM and want a second, unbiased read first.
  • Vendors keep pitching solutions, but no one's named the actual problem.
  • AI search is starting to matter and you don't know whether you're visible or invisible.
  • You've inherited a stack you didn't build and need to know what's worth keeping.

What does the Commerce Operating Audit examine?

  1. Vision & strategy — What you're actually trying to win, and whether the operation is built for it.
  2. The numbers — The metrics that matter — and the vanity ones hiding the truth.
  3. The stack — Platform, integrations, and where the architecture is fighting you.
  4. The data — Product information health: accuracy, governance, completeness, AI-readiness.
  5. The organization — Adoption, ownership, and the change-management gaps where most initiatives quietly die.
  6. The constraints — Budget, timeline, team, and political reality, so the roadmap is one you can actually execute.

How it works — four steps, four to six weeks

  1. Discovery — Two weeks of structured interviews, data review, and stack walk-through.
  2. Analysis — Operator-led synthesis. No template decks — we name what's actually happening.
  3. Findings — A working session to pressure-test conclusions before they go to your board.
  4. Roadmap — Prioritized sequence with owner, dependency, and the cost of doing nothing.

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