The operator in the seat.
A VP- or Director-level commerce operator embedded in your business — not advising it. I own the roadmap, the numbers, the vendor decisions, the team. Three to nine months, then a clean hand-off to the leader who replaces me.
Duration: 3–9 month mandate · Cadence: Embedded weekly · Hand-off: Built in.
Fractional commerce leadership is a VP- or Director-level operator embedded in your business for a 3–9 month mandate — owning the work, not just advising on it. It fits when you need senior bandwidth now rather than a six-month executive search: a leader left mid-roadmap, the board wants a turn-around plan no one can write, or you're between mandates on a PE thesis, a transformation, or a new market. Embedded weekly, the operator owns the strategy and roadmap, the numbers (pipeline, conversion, retention, margin), vendor decisions on platform and PIM, stakeholder alignment across sales, marketing, IT, and finance, and the team itself. The mandate runs in four phases — Audit, Embed, Drive, Hand off — and ends with a team that no longer needs the operator. The track record behind it: four consecutive years of double-digit online B2B sales growth at Lumen (part of Sonepar), then a VP seat with full P&L responsibility.
When do you need fractional commerce leadership?
You need fractional commerce leadership when you require senior, VP-grade operating capacity now and cannot afford to wait out a six-month executive search to get it. The typical trigger is a leadership gap with real momentum at stake: your last leader left mid-roadmap and nothing is shipping, so the team has direction but no one driving it. It also fits when the board wants a turn-around plan and no one internally can write it, or when you're between mandates — a private-equity thesis, a transformation, a new market — and need experienced bandwidth for a defined window rather than a permanent hire. And it fits when your numbers say something is broken and you need a second seat at the table that will name it plainly. In each case the answer is an embedded operator who owns the work for a 3–9 month mandate, not an advisor who only comments on it.
- You need a VP-grade operator now, not a six-month executive search.
- Your last leader left mid-roadmap and nothing is shipping.
- The board wants a turn-around plan and the team has no one to write it.
- You're between mandates — a PE thesis, a transformation, a new market — and need senior bandwidth.
- Your numbers say something is broken and you need a second seat at the table that will name it.
What does a fractional commerce leader own?
- Strategy & roadmap — Quarterly plan, dependencies named, sequencing defended at the board.
- The numbers — Pipeline, conversion, retention, margin. I own the read, the diagnosis, and the fix.
- Vendor decisions — Platform, PIM, integration partners. I sit on your side of the table.
- Stakeholder alignment — Sales, marketing, IT, finance. The operating model only works if those four are aligned.
- Your team — Hire, coach, calibrate. The mandate ends with a team that doesn't need me anymore.
How it works
- Audit — Two-week diagnostic in week one. What's working, what's broken, what's the cost of delay.
- Embed — Operate as part of the leadership team. Standups, board reports, vendor decisions, hiring.
- Drive — Ship the roadmap. The point of fractional is acceleration, not maintenance.
- Hand off — Build the team that takes the seat. Clean documentation, named succession, no dependency on me.
Why me
Four consecutive years of double-digit online B2B sales growth at Lumen (part of Sonepar) as Director of Digital Channels — $8M digital budget, team of 8, the operating model that made digital the default ordering channel for B2B buyers across Canada.
Then a VP seat with full P&L responsibility. Double-digit-plus B2B growth in 12 months. The result that's hardest to fake — repeat orders.
Let's talk
No pitch deck. Just a conversation. Book a conversation. When implementation is the right next step, I deliver through Human After All.