The operator in the seat.

A VP- or Director-level commerce operator embedded in your business — not advising it. I own the roadmap, the numbers, the vendor decisions, the team. Three to nine months, then a clean hand-off to the leader who replaces me.

Duration: 3–9 month mandate · Cadence: Embedded weekly · Hand-off: Built in.

When you need this

  • You need a VP-grade operator now, not a six-month executive search.
  • Your last leader left mid-roadmap and nothing is shipping.
  • The board wants a turn-around plan and the team has no one to write it.
  • You're between mandates — a PE thesis, a transformation, a new market — and need senior bandwidth.
  • Your numbers say something is broken and you need a second seat at the table that will name it.

What I own

  • Strategy & roadmap — Quarterly plan, dependencies named, sequencing defended at the board.
  • The numbers — Pipeline, conversion, retention, margin. I own the read, the diagnosis, and the fix.
  • Vendor decisions — Platform, PIM, integration partners. I sit on your side of the table.
  • Stakeholder alignment — Sales, marketing, IT, finance. The operating model only works if those four are aligned.
  • Your team — Hire, coach, calibrate. The mandate ends with a team that doesn't need me anymore.

How it works

  1. Audit — Two-week diagnostic in week one. What's working, what's broken, what's the cost of delay.
  2. Embed — Operate as part of the leadership team. Standups, board reports, vendor decisions, hiring.
  3. Drive — Ship the roadmap. The point of fractional is acceleration, not maintenance.
  4. Hand off — Build the team that takes the seat. Clean documentation, named succession, no dependency on me.

Why me

Four consecutive years of double-digit online B2B sales growth at Lumen (part of Sonepar) as Director of Digital Channels — $8M digital budget, team of 8, the operating model that made digital the default ordering channel for B2B buyers across Canada.

Then a VP seat with full P&L responsibility. Double-digit-plus B2B growth in 12 months. The result that's hardest to fake — repeat orders.

Let's talk

No pitch deck. Just a conversation. Book a conversation. When implementation is the right next step, I deliver through Human After All.