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Insights
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Insights
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The Wholesale Playbook
The Wholesale Playbook
Strategic Frameworks for B2B Digital Excellence
From executive leadership to platform enablement—practical insights that connect digital initiatives to business outcomes. No jargon. No marketing fluff. Just roadmaps that work.
Strategic Frameworks for B2B Digital Excellence
From executive leadership to platform enablement—practical insights that connect digital initiatives to business outcomes. No jargon. No marketing fluff. Just roadmaps that work.



Insights Playbook
Keynotes and workshops designed for B2B executives, operators, and digital leaders
All
16
Learn More
Leading
5
Learn More
Growing
3
Learn More
Enabling
3
Learn More
Adopting
2
Learn More
Retaining
2
Learn More
The Signal
1
Learn More

Shopify's B2B Product Velocity: Five Game-Changing Features in Just Months
Shopify's rapid B2B evolution—five new features that transform wholesale commerce. From 2,048 variants to store credit and routing workflows, here's what matters.
The Signal
Learn More
2 min read

AI, Data, and What’s Next for Retention
Discover how AI and data governance drive B2B retention through predictive insight and personalized service.
Retaining
Learn More
2 min read

The Fallacy of “Consumerization” in B2B
Why B2B brands should stop copying B2C and start designing for their buyers’ real-world workflows.
Retaining
Learn More
2 min read

Empowering Distributors Through Digital Enablement
Learn how manufacturers empower distributors by providing digital tools, content, and systems that improve adoption and grow channel loyalty.
Adopting
Learn More
2 min read

Your Digital Branch Is Your New Branch
Treat your digital channel like a real branch. Learn how B2B distributors scale growth by staffing, funding, and managing their online channel like physical operations.
Adopting
Learn More
2 min read

Where Data Becomes a Competitive Edge
Learn how data governance, structure, and AI readiness give B2B companies an edge in efficiency, personalization, and decision-making.
Enabling
Learn More
2 min read

The Hidden Growth Strategy: Customer Integration & Punchout
Learn how Punchout and eProcurement integration drive B2B growth by embedding your catalog directly into your customers’ buying systems.
Enabling
Learn More
2 min read

Building a Connected Stack: ERP, PIM, and Composable Commerce
Learn how to connect ERP, PIM, and Shopify Plus into a unified B2B system that drives efficiency, speed, and data consistency.
Enabling
Learn More
2 min read

The Executive Playbook for Scalable Growth
Build an executive-level framework to scale digital revenue, measure adoption, and align teams.
Growing
Learn More
3 min read

The Financial and Operational Case for Digital
Digital isn’t about traffic — it’s about efficiency. Learn how self-service, automation, and data accuracy improve margin and cash flow.
Growing
Learn More
3 min read

Rethinking the B2B Sales Model
How B2B leaders are turning digital self-service into their strongest sales ally. Discover why the future of sales is consultative, not transactional.
Growing
Learn More
3 min read

Leading Digital From the Top
B2B growth starts with leadership, not technology. Learn how CEOs and executives can lead digital transformation from the top down.
Leading
Learn More
3 min read

You Can’t Outsource Transformation
Digital transformation can’t be delegated. Learn how B2B executives drive real change by taking ownership of strategy and outcomes.
Leading
Learn More
3 min read

Are You Organizationally Ready?
Discover why most B2B eCommerce programs fail from the inside out—and how to build organizational readiness before investing in tech.
Leading
Learn More
3 min read

Building and Inspiring Digital Teams That Win
Learn how B2B leaders build cross-functional digital teams that deliver results without needing tech-giant talent.
Leading
Learn More
3 min read

Where Digital Should Live in Your Organization
Discover why digital should sit closest to customer success —and how to restructure for growth and retention.
Leading
Learn More
3 min read

All
16
Learn More
Leading
5
Learn More
Growing
3
Learn More
Enabling
3
Learn More
Adopting
2
Learn More
Retaining
2
Learn More
The Signal
1
Learn More

Shopify's B2B Product Velocity: Five Game-Changing Features in Just Months
Shopify's rapid B2B evolution—five new features that transform wholesale commerce. From 2,048 variants to store credit and routing workflows, here's what matters.
The Signal
Learn More
2 min read

AI, Data, and What’s Next for Retention
Discover how AI and data governance drive B2B retention through predictive insight and personalized service.
Retaining
Learn More
2 min read

The Fallacy of “Consumerization” in B2B
Why B2B brands should stop copying B2C and start designing for their buyers’ real-world workflows.
Retaining
Learn More
2 min read

Empowering Distributors Through Digital Enablement
Learn how manufacturers empower distributors by providing digital tools, content, and systems that improve adoption and grow channel loyalty.
Adopting
Learn More
2 min read

Your Digital Branch Is Your New Branch
Treat your digital channel like a real branch. Learn how B2B distributors scale growth by staffing, funding, and managing their online channel like physical operations.
Adopting
Learn More
2 min read

Where Data Becomes a Competitive Edge
Learn how data governance, structure, and AI readiness give B2B companies an edge in efficiency, personalization, and decision-making.
Enabling
Learn More
2 min read

The Hidden Growth Strategy: Customer Integration & Punchout
Learn how Punchout and eProcurement integration drive B2B growth by embedding your catalog directly into your customers’ buying systems.
Enabling
Learn More
2 min read

Building a Connected Stack: ERP, PIM, and Composable Commerce
Learn how to connect ERP, PIM, and Shopify Plus into a unified B2B system that drives efficiency, speed, and data consistency.
Enabling
Learn More
2 min read

The Executive Playbook for Scalable Growth
Build an executive-level framework to scale digital revenue, measure adoption, and align teams.
Growing
Learn More
3 min read

The Financial and Operational Case for Digital
Digital isn’t about traffic — it’s about efficiency. Learn how self-service, automation, and data accuracy improve margin and cash flow.
Growing
Learn More
3 min read

Rethinking the B2B Sales Model
How B2B leaders are turning digital self-service into their strongest sales ally. Discover why the future of sales is consultative, not transactional.
Growing
Learn More
3 min read

Leading Digital From the Top
B2B growth starts with leadership, not technology. Learn how CEOs and executives can lead digital transformation from the top down.
Leading
Learn More
3 min read

You Can’t Outsource Transformation
Digital transformation can’t be delegated. Learn how B2B executives drive real change by taking ownership of strategy and outcomes.
Leading
Learn More
3 min read

Are You Organizationally Ready?
Discover why most B2B eCommerce programs fail from the inside out—and how to build organizational readiness before investing in tech.
Leading
Learn More
3 min read

Building and Inspiring Digital Teams That Win
Learn how B2B leaders build cross-functional digital teams that deliver results without needing tech-giant talent.
Leading
Learn More
3 min read

Where Digital Should Live in Your Organization
Discover why digital should sit closest to customer success —and how to restructure for growth and retention.
Leading
Learn More
3 min read

All
16
Learn More
Leading
5
Learn More
Growing
3
Learn More
Enabling
3
Learn More
Adopting
2
Learn More
Retaining
2
Learn More
The Signal
1
Learn More

Shopify's B2B Product Velocity: Five Game-Changing Features in Just Months
Shopify's rapid B2B evolution—five new features that transform wholesale commerce. From 2,048 variants to store credit and routing workflows, here's what matters.
The Signal
Learn More
2 min read

AI, Data, and What’s Next for Retention
Discover how AI and data governance drive B2B retention through predictive insight and personalized service.
Retaining
Learn More
2 min read

The Fallacy of “Consumerization” in B2B
Why B2B brands should stop copying B2C and start designing for their buyers’ real-world workflows.
Retaining
Learn More
2 min read

Empowering Distributors Through Digital Enablement
Learn how manufacturers empower distributors by providing digital tools, content, and systems that improve adoption and grow channel loyalty.
Adopting
Learn More
2 min read

Your Digital Branch Is Your New Branch
Treat your digital channel like a real branch. Learn how B2B distributors scale growth by staffing, funding, and managing their online channel like physical operations.
Adopting
Learn More
2 min read

Where Data Becomes a Competitive Edge
Learn how data governance, structure, and AI readiness give B2B companies an edge in efficiency, personalization, and decision-making.
Enabling
Learn More
2 min read

The Hidden Growth Strategy: Customer Integration & Punchout
Learn how Punchout and eProcurement integration drive B2B growth by embedding your catalog directly into your customers’ buying systems.
Enabling
Learn More
2 min read

Building a Connected Stack: ERP, PIM, and Composable Commerce
Learn how to connect ERP, PIM, and Shopify Plus into a unified B2B system that drives efficiency, speed, and data consistency.
Enabling
Learn More
2 min read

The Executive Playbook for Scalable Growth
Build an executive-level framework to scale digital revenue, measure adoption, and align teams.
Growing
Learn More
3 min read

The Financial and Operational Case for Digital
Digital isn’t about traffic — it’s about efficiency. Learn how self-service, automation, and data accuracy improve margin and cash flow.
Growing
Learn More
3 min read

Rethinking the B2B Sales Model
How B2B leaders are turning digital self-service into their strongest sales ally. Discover why the future of sales is consultative, not transactional.
Growing
Learn More
3 min read

Leading Digital From the Top
B2B growth starts with leadership, not technology. Learn how CEOs and executives can lead digital transformation from the top down.
Leading
Learn More
3 min read

You Can’t Outsource Transformation
Digital transformation can’t be delegated. Learn how B2B executives drive real change by taking ownership of strategy and outcomes.
Leading
Learn More
3 min read

Are You Organizationally Ready?
Discover why most B2B eCommerce programs fail from the inside out—and how to build organizational readiness before investing in tech.
Leading
Learn More
3 min read

Building and Inspiring Digital Teams That Win
Learn how B2B leaders build cross-functional digital teams that deliver results without needing tech-giant talent.
Leading
Learn More
3 min read

Where Digital Should Live in Your Organization
Discover why digital should sit closest to customer success —and how to restructure for growth and retention.
Leading
Learn More
3 min read

All
16
Learn More
Leading
5
Learn More
Growing
3
Learn More
Enabling
3
Learn More
Adopting
2
Learn More
Retaining
2
Learn More
The Signal
1
Learn More

Shopify's B2B Product Velocity: Five Game-Changing Features in Just Months
Shopify's rapid B2B evolution—five new features that transform wholesale commerce. From 2,048 variants to store credit and routing workflows, here's what matters.
The Signal
Learn More
2 min read

AI, Data, and What’s Next for Retention
Discover how AI and data governance drive B2B retention through predictive insight and personalized service.
Retaining
Learn More
2 min read

The Fallacy of “Consumerization” in B2B
Why B2B brands should stop copying B2C and start designing for their buyers’ real-world workflows.
Retaining
Learn More
2 min read

Empowering Distributors Through Digital Enablement
Learn how manufacturers empower distributors by providing digital tools, content, and systems that improve adoption and grow channel loyalty.
Adopting
Learn More
2 min read

Your Digital Branch Is Your New Branch
Treat your digital channel like a real branch. Learn how B2B distributors scale growth by staffing, funding, and managing their online channel like physical operations.
Adopting
Learn More
2 min read

Where Data Becomes a Competitive Edge
Learn how data governance, structure, and AI readiness give B2B companies an edge in efficiency, personalization, and decision-making.
Enabling
Learn More
2 min read

The Hidden Growth Strategy: Customer Integration & Punchout
Learn how Punchout and eProcurement integration drive B2B growth by embedding your catalog directly into your customers’ buying systems.
Enabling
Learn More
2 min read

Building a Connected Stack: ERP, PIM, and Composable Commerce
Learn how to connect ERP, PIM, and Shopify Plus into a unified B2B system that drives efficiency, speed, and data consistency.
Enabling
Learn More
2 min read

The Executive Playbook for Scalable Growth
Build an executive-level framework to scale digital revenue, measure adoption, and align teams.
Growing
Learn More
3 min read

The Financial and Operational Case for Digital
Digital isn’t about traffic — it’s about efficiency. Learn how self-service, automation, and data accuracy improve margin and cash flow.
Growing
Learn More
3 min read

Rethinking the B2B Sales Model
How B2B leaders are turning digital self-service into their strongest sales ally. Discover why the future of sales is consultative, not transactional.
Growing
Learn More
3 min read

Leading Digital From the Top
B2B growth starts with leadership, not technology. Learn how CEOs and executives can lead digital transformation from the top down.
Leading
Learn More
3 min read

You Can’t Outsource Transformation
Digital transformation can’t be delegated. Learn how B2B executives drive real change by taking ownership of strategy and outcomes.
Leading
Learn More
3 min read

Are You Organizationally Ready?
Discover why most B2B eCommerce programs fail from the inside out—and how to build organizational readiness before investing in tech.
Leading
Learn More
3 min read

Building and Inspiring Digital Teams That Win
Learn how B2B leaders build cross-functional digital teams that deliver results without needing tech-giant talent.
Leading
Learn More
3 min read

Where Digital Should Live in Your Organization
Discover why digital should sit closest to customer success —and how to restructure for growth and retention.
Leading
Learn More
3 min read

All
16
Learn More
Leading
5
Learn More
Growing
3
Learn More
Enabling
3
Learn More
Adopting
2
Learn More
Retaining
2
Learn More
The Signal
1
Learn More

Shopify's B2B Product Velocity: Five Game-Changing Features in Just Months
Shopify's rapid B2B evolution—five new features that transform wholesale commerce. From 2,048 variants to store credit and routing workflows, here's what matters.
The Signal
Learn More
2 min read

AI, Data, and What’s Next for Retention
Discover how AI and data governance drive B2B retention through predictive insight and personalized service.
Retaining
Learn More
2 min read

The Fallacy of “Consumerization” in B2B
Why B2B brands should stop copying B2C and start designing for their buyers’ real-world workflows.
Retaining
Learn More
2 min read

Empowering Distributors Through Digital Enablement
Learn how manufacturers empower distributors by providing digital tools, content, and systems that improve adoption and grow channel loyalty.
Adopting
Learn More
2 min read

Your Digital Branch Is Your New Branch
Treat your digital channel like a real branch. Learn how B2B distributors scale growth by staffing, funding, and managing their online channel like physical operations.
Adopting
Learn More
2 min read

Where Data Becomes a Competitive Edge
Learn how data governance, structure, and AI readiness give B2B companies an edge in efficiency, personalization, and decision-making.
Enabling
Learn More
2 min read

The Hidden Growth Strategy: Customer Integration & Punchout
Learn how Punchout and eProcurement integration drive B2B growth by embedding your catalog directly into your customers’ buying systems.
Enabling
Learn More
2 min read

Building a Connected Stack: ERP, PIM, and Composable Commerce
Learn how to connect ERP, PIM, and Shopify Plus into a unified B2B system that drives efficiency, speed, and data consistency.
Enabling
Learn More
2 min read

The Executive Playbook for Scalable Growth
Build an executive-level framework to scale digital revenue, measure adoption, and align teams.
Growing
Learn More
3 min read

The Financial and Operational Case for Digital
Digital isn’t about traffic — it’s about efficiency. Learn how self-service, automation, and data accuracy improve margin and cash flow.
Growing
Learn More
3 min read

Rethinking the B2B Sales Model
How B2B leaders are turning digital self-service into their strongest sales ally. Discover why the future of sales is consultative, not transactional.
Growing
Learn More
3 min read

Leading Digital From the Top
B2B growth starts with leadership, not technology. Learn how CEOs and executives can lead digital transformation from the top down.
Leading
Learn More
3 min read

You Can’t Outsource Transformation
Digital transformation can’t be delegated. Learn how B2B executives drive real change by taking ownership of strategy and outcomes.
Leading
Learn More
3 min read

Are You Organizationally Ready?
Discover why most B2B eCommerce programs fail from the inside out—and how to build organizational readiness before investing in tech.
Leading
Learn More
3 min read

Building and Inspiring Digital Teams That Win
Learn how B2B leaders build cross-functional digital teams that deliver results without needing tech-giant talent.
Leading
Learn More
3 min read

Where Digital Should Live in Your Organization
Discover why digital should sit closest to customer success —and how to restructure for growth and retention.
Leading
Learn More
3 min read

Built for B2B Practitioners
The Wholesale Playbook is a collection of strategic frameworks and practical insights developed from 15+ years of leading B2B digital transformation projects across manufacturing, distribution, and wholesale industries.
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