Building a Connected Stack: ERP, PIM, and Composable Commerce
How the Right Connections Turn Complexity into Speed
Your tech stack shouldn’t be a museum of tools. It should be a connected system that helps customers buy faster and teams work smarter.
By Rudy Abitbol
•
2 min read
From Monoliths to Modular Systems
Old B2B systems were designed to protect data — not share it. Composable commerce flips that model. Now, best-of-breed tools (Shopify Plus, Akeneo, Algolia, Klaviyo) each do one thing extremely well — if they’re connected.
“Integration isn’t plumbing. It’s enablement.”
When your ERP feeds real-time inventory, your PIM enriches product data, and your commerce platform publishes it instantly, your customer experience becomes effortless.
The Golden Triangle of B2B Systems
ERP = Source of Truth for Pricing & Inventory
PIM = Single Source of Product Data
Commerce = Experience Layer
Together, they form your digital engine — consistent, scalable, and fast.
Why Integration Matters
Disconnected systems mean manual re-entry, delayed pricing updates, broken product descriptions, and frustrated customers.
Connected systems mean accurate quotes, consistent data, faster launches, and lower support costs.
Integration is margin protection.
AI and Data Flow
AI thrives on clean, connected data. When systems are integrated, AI can forecast demand, flag missing attributes, and personalize product recommendations automatically.
Executive Play
Ask:
Do our systems share data in real time?
How many processes still require manual re-entry?
Is integration seen as a cost or a growth lever?
Closing Insight
B2B doesn’t need bigger platforms. It needs smarter connections. When ERP, PIM, and commerce work as one, digital stops being “IT.” It becomes infrastructure for growth.