The Financial and Operational Case for Digital

Lowering Cost to Serve

Each manual order costs you twice: labor and errors.

Self-service cuts both. Contract pricing applies automatically, ERP updates in real time, and fewer credits mean faster cash.

Speeding Quote-to-Cash

Revenue isn’t real until it’s collected.

Digital shrinks the cycle with instant quote generation, online approvals, and e-payments.

“Velocity of cash is the new metric of digital maturity.”

Retention Through Tools

Customers don’t leave vendors who make their job easy.

Portals that remember preferences, show stock, and simplify reorders create switching costs competitors can’t match.

Smart Pricing and Inventory

When ERP, CRM, and PIM talk to each other, you get accurate pricing, stock, and demand forecasting.

That precision saves margin and builds loyalty.

KPIs That Matter

Track what moves the P&L:

• Digital Revenue Share

• Average Order Value

• Quote-to-Cash Time

• Cost to Serve

• Customer Churn

AI and Operational Insight

AI adds foresight to operations: predict demand, flag duplicate manual work, recommend optimal credit terms.

Executive Play

Ask:

• Do we measure digital by revenue or efficiency?

• Are operations benefiting from automation?

• Is digital connected to finance — not just marketing?

Closing Insight

Digital isn’t overhead. It’s margin control.

When leadership treats eCommerce like logistics, efficiency compounds daily.