Where Data Becomes a Competitive Edge
How Clean Data and AI Separate the Leaders from the Laggards
AI doesn’t replace strategy — it exposes the lack of one.
By Rudy Abitbol
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2 min read
Data Is the New Infrastructure
Every system depends on it — ERP, CRM, PIM, and AI. Bad data costs time, margin, and credibility. The good news: you don’t need perfect data, just governed data.
Governance means structure, ownership, and accountability.
The Four Layers of B2B Data Maturity
Collection — Centralize your data across platforms.
Structure — Standardize formats and taxonomies (your PIM is key).
Governance — Assign ownership by category or region.
Intelligence — Use AI for forecasting and enrichment.
AI and Predictive Enablement
AI thrives on clean, structured data. It can forecast demand, personalize recommendations, and spot margin leaks. But if your base data is inconsistent, AI amplifies the noise.
“Data doesn’t create intelligence. It enables it.”
How to Operationalize Governance
Create a data council, assign PIM owners, run quarterly audits, and tie data KPIs to revenue and efficiency. Governance isn’t bureaucracy — it’s scalability.
Executive Play
Ask:
Who owns our data quality?
Is our PIM trusted as the single source of truth?
Are we AI-ready or just AI-curious?
Closing Insight
Data is no longer a byproduct — it’s the product. The companies that govern it best will innovate fastest.