Rudy Abitbol

B2B eCommerce Expert, Speaker & Consultant

Background

I started my career building and scaling digital agencies in Montreal. I founded Pixel Society, grew it to a 10-person team and $550K in annual revenue, then merged with altima — which was later acquired by Accenture Interactive. At Accenture, I led the marketing and growth practice, managing a team of 40 across strategy, creative, and performance marketing, delivering measurable ROI for brands like Club Med, L'Oreal US, and Intact Insurance.

Then I moved in-house. I spent four years as Director of Digital Channels at Lumen, a Sonepar company and Quebec's largest electrical distributor. I managed an $8M digital budget, a team of 8, and built the digital ecosystem that delivered four consecutive years of double-digit online sales growth. I launched mobile apps, integrated ERP and EDI and PunchOut connectors, and made digital the default way B2B customers placed orders.

That operator experience — managing P&Ls, aligning sales teams, navigating ERP integrations nobody wanted to touch — is what separates my consulting work from typical agency advice. I've sat in the chair. I know what it takes to make transformation actually stick.

  • 18+ Years — Guiding manufacturers and distributors through digital transformation
  • Practitioner-Led — More than 8 years leading digital transformation inside manufacturers and distributors

The Gap I Bridge

Digital teams speak in platforms, UX, and integrations. Executives think in P&L, margins, cash flow, and customer retention. Both are right. Both are talking past each other.

My work is about closing that gap — giving executives the strategic clarity and business-first language they need to lead transformation with confidence. I don't speak in buzzwords. I speak in roadmaps.

What I Do Now

I founded Human After All to help mid-market manufacturers and distributors modernize their B2B commerce operations. My focus is the full commerce ecosystem: Shopify Plus B2B storefronts, Akeneo PIM architecture, ERP and CRM integration, email marketing automation, and the AI layer that ties it all together. I work with companies across Canada, the United States, and France. For strategic advisory, speaking, and fractional leadership, clients work with me directly. For full implementation projects, I work through the agency.

AI Is Not New to Me

I started working with AI in eCommerce in 2018, when I published my first piece on the topic for Forbes. Since then, I've deployed it in production for real business outcomes — not proofs of concept. I've implemented AI-powered product data enrichment that cut time-to-market by 40%. I use generative AI for content optimization, demand forecasting, and catalog enrichment across every PIM engagement. I build with AI-native development tools daily — using agentic coding to deliver implementations faster than traditional agencies can.

My Approach

  • Strategic Clarity — No jargon, no marketing fluff. Just clear, actionable guidance that connects digital initiatives to business outcomes.
  • Operational Reality — From ERP integrations to customer experience design, I've done the work. I understand what it takes to execute, not just strategize.
  • Executive Focus — My content and consulting are designed for CEOs, COOs, and other leaders who need to make smart decisions without becoming technologists.

Certifications & Credentials

  • MasterB2B Nexus Executive Advisor
  • Forbes Agency Council Member
  • Shopify Plus Partner
  • Akeneo Foundation Certified
  • HubSpot Certified Expert
  • Speaker — B2B Online, NRF Europe, RDV eCommerce, Master B2B Summit

Trusted By

Sonepar, Publicis Sapient, Goodyear, Akeneo, Quilicot Bicycles, Husky

Locations

Montreal QC (Canada) · Paris (France) · Miami FL (USA)