Shopify Plus B2B for Distributors and Manufacturers
Seven years growing digital sales at a global electrical product distributor and advisory work at Fortune 500 brands and Canadian SMEs. The pattern is always the same. Teams focus on the storefront. They skip the foundations. Six months later, sales complains the portal "doesn't work for our customers." It works. You just have to build it right.
Choosing Shopify Plus Is the Easy Part
You picked Shopify Plus for your B2B. Good choice. The platform handles company accounts, customer-specific pricing, payment terms, tax exemptions, and multi-location support out of the box. But the platform isn't the hard part. Making it work for your procurement teams, your sales reps, your ERP, and your 20,000 SKUs — that's where projects stall.
Three Pillars That Make or Break Your B2B Implementation
- Client Data — B2B isn't anonymous traffic. Map customer accounts, negotiated terms, credit limits, shipping preferences, sales rep assignments. Client data mapping must happen first.
- Product Data — 50,000 SKUs with technical specs, certifications, regional variations need a PIM. Akeneo PIM certified. We cut time-to-market by 40% by implementing proper PIM governance with AI-powered content enrichment.
- Transactional Data — Pricing, inventory, orders. Your implementation partner will say "we'll handle ERP integration in phase 2." Phase 2 never comes.
Beyond Transactions: The Account Experience
- Admin Order Visibility — Procurement directors see every order across employees and locations. Filter, export CSV. Finance stops chasing paper.
- Smart Reorder — Most-purchased products with one-click add to cart. Reorder time drops from 25 minutes to under 3.
- Team Adoption Dashboard — Account-level visibility showing which team members are active, who placed orders recently, who's gone dark for 30+ days.
Who This Is For
- Launching on Shopify Plus and want to avoid costly mistakes
- Current implementation isn't delivering expected adoption
- Need to connect Shopify to your ERP and PIM
- Default account page isn't solving buyer problems
Shopify Plus Partner since 2017. Four years at Sonepar/Lumen achieving double-digit growth in digital sales. Designed for distributors in the $5M to $1B range.
Ready to Build?
I implement Shopify Plus B2B through my agency Human After All. Full B2B setup: company accounts, catalogs, net terms, checkout customization, and ERP integration. Migration with SEO preservation and zero-downtime cutover.