Is AI telling your B2B buyers about you?

In 2026, ChatGPT, Claude, and Gemini are the first answer surface for procurement teams. When a buyer asks AI "who is the best supplier for [your category]?", does your company appear in the answer? Or is it your competitor that gets mentioned? The GEO Audit answers that question in 90 seconds. Free. No sign-up.

Run the audit on humanafterall.ca

Why GEO matters for B2B in 2026

B2B buyers no longer start with Google. They start with an AI conversation. If AI does not mention you in those answers, you are losing opportunities before you even know they exist. SEO optimizes your ranking in search results. GEO optimizes what AI says about you when asked. GEO is not a replacement for SEO. It is a new visibility layer that most B2B companies are completely ignoring.

What the GEO Audit tests

Four axes, four scores. Each axis is weighted by its impact on B2B buying decisions.

  • Discovery (30%) — When a buyer asks AI to recommend companies in your space, do you appear? This axis measures whether AI engines know you exist and surface you unprompted.
  • Brand Accuracy (25%) — When AI talks about your company, does it get the facts right? We check whether the description matches your actual positioning, capabilities, and differentiators.
  • Competitive Position (25%) — Where do you rank relative to competitors in AI-generated recommendations? Are you mentioned first, last, or not at all?
  • Recommendation (20%) — Does AI actively recommend you for specific use cases? Not just mention you, but endorse you as the right choice for a given buyer scenario.

What you get

  • An overall AI visibility score out of 100, based on real answers from Claude, ChatGPT, and Gemini
  • A per-axis breakdown: Discovery, Brand Accuracy, Competitive Position, Recommendation
  • The raw responses from each AI engine so you can see exactly what they say
  • A prioritized fix list to improve your AI visibility

Why I built this

After 18+ years helping manufacturers and distributors through digital transformation, I noticed the same pattern across every client: well-built sites, good SEO, clean catalogs, but completely invisible to AI engines. Buyers ask questions to ChatGPT, Claude, and Gemini. The AI synthesizes an answer. If your company is not in that answer, you are absent from the buying conversation. Not behind. Absent. I built the GEO Audit to give B2B companies a concrete way to measure this problem in 90 seconds, with no sign-up and no commitment.

For Brands2Buyers Paris attendees

This is the tool from my session. You saw the live demo. Now run it on your own company. The audit is free, self-serve, and takes less than two minutes.

Two ways to go deeper

  • Option 1: Run it yourself (free) — Enter your company name, get your score and a prioritized fix list. Run the free audit
  • Option 2: Run it together (paid, 60 min) — We review the results together, I explain what each score means, and we build a concrete action plan for your company. Book a session

FAQ

What is the difference between GEO and SEO?
SEO (Search Engine Optimization) optimizes your website to rank higher in traditional search results on Google and Bing. GEO (Generative Engine Optimization) optimizes how AI engines like ChatGPT, Claude, and Gemini describe, recommend, and reference your company. They are complementary: strong SEO feeds the data that AI engines use, but GEO requires its own strategy because AI answers are synthesized, not ranked.
Which AI engines does the audit test?
The GEO Audit queries Claude (Anthropic), ChatGPT (OpenAI), and Gemini (Google) with four real buyer questions about your company. These three engines represent the majority of AI-assisted research used by procurement teams in 2026.
Does this work for B2C companies?
The audit is designed specifically for B2B companies: manufacturers, distributors, wholesalers, and professional service providers. The buyer questions are framed around procurement decision-making, not consumer shopping.
Do you store my company data?
No. The audit runs real-time queries against each AI engine and returns the results to you. We do not store your company name, the AI responses, or any other data from your session. The tool is stateless by design.
What if my score is low?
A low score means AI engines either do not know about your company, describe it inaccurately, or recommend competitors instead. This is common, especially for mid-market B2B companies. The audit report includes a prioritized list of fixes. If you want hands-on help implementing them, you can book a 60-minute paid session where we review the results together and build an action plan.