Insights — The Wholesale Playbook
Strategic frameworks and practitioner insights for B2B commerce leaders. From executive strategy to platform execution — what actually works when you're in the middle of a transformation.
Categories
- Leading — Executive strategy, organizational alignment
- Growing — Scaling digital revenue, marketplace expansion
- Enabling — Platform selection, ERP integration, PIM architecture
- Adopting — Getting sales teams and customers onto digital channel
- Retaining — Account experience, reorder workflows, churn prevention
- Funding — Building the business case, ROI frameworks
Built for B2B Practitioners
The Wholesale Playbook is a collection of strategic frameworks and practical insights developed from 18+ years of leading B2B digital transformation projects across manufacturing, distribution, and wholesale industries.
All Articles
- Décoder le PSCE 2026 : Une subvention stratégique pour la croissance à l'exportation au Québec
- AI, Data, and What's Next for Retention
- Leading Digital From the Top
- The Fallacy of "Consumerization" in B2B
- Empowering Distributors Through Digital Enablement
- Your Digital Branch Is Your New Branch
- Where Data Becomes a Competitive Edge
- The Hidden Growth Strategy: Customer Integration & Punchout
- Building a Connected Stack: ERP, PIM, and Composable Commerce
- The Executive Playbook for Scalable Growth
- The Financial and Operational Case for Digital
- Rethinking the B2B Sales Model
- You Can't Outsource Transformation
- Are You Organizationally Ready?
- Building and Inspiring Digital Teams That Win
- Where Digital Should Live in Your Organization
- Pourquoi la découverte produit B2B sera méconnaissable en 2026
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The Wholesale Playbook publishes weekly on Substack. Strategic frameworks for B2B commerce leaders — no fluff, no vendor pitches.